Over the past fifteen years, Rust has grown from a small project used by Mozilla and few others, to being used by millions of developers. But our communication patterns haven’t scaled well with that growth. In this talk, we’ll present some of the initiatives that the Rust Project is undertaking, and participating in, in order to reshape the way we listen to and collaborate with our users. Structured efforts like the Vision Doc and User Research teams, the Project Goals process, and the Content Team, as well as ongoing collaborations such as with the Rust for Linux and Rust for CPython projects, each serve as tools to and lessons in how to communicate with and listen more effectively to our users.